A meeting platform for
The Sustainable Development Goals
The Sustainable Development Goals
Brief: Create a concept, brand guidelines and graphic profile for a sustainability conference aimed at decision makers within trade, industry, politics and NGO’s. Arena2030 will be an annual meeting point focusing on interactivity, creative workshops and collaboration.
STRATEGIST QUESTIONING THE MATRIX
Method: Starting of with a custom Design Sprint together with strategists from Futerra, followed by processing the results and translating keywords and values into a visual expression. The graphic profile is clear, concrete and urging for action while simultaneously expressing that the solutions already exist. The logotype is an equals sign, complemented by the typefaces which are chosen to be intelligible and modern with a friendly touch. We chose a monochrome pallette to contrast the multi-coloured style of the Sustainable Development Goals.
Animation of SDG's transitioning into Arena 2030’s logo in the two colours marking the specific goals. To be used for events/workshops transcending two sustainability goals.
Team
Em Fexeus, Jonas Enqvist & Futerra Stockholm
Em Fexeus, Jonas Enqvist & Futerra Stockholm
